Lingerie industry finds a growing market
today. Many people want to try their hands with such a great opportunity. Having
an online store is a safer option than a physical lingerie boutique. However,
without sophisticated plan, your ideas are doomed to fail.
1
Find your target markets. Lingerie market
is quiet mature nowadays, but it doesn't mean you can get something out of it. At
the beginning, try a niche market, some needs are overlooked or not pay enough
attention to. Get inspired by conducting a survey online can be time-saving and
low-cost.
2
Find a reliable lingerie supplier. People
usually wholesale sexy lingerie from manufacturers around them. But sometimes,
sourcing from overseas can reduce your cost, like China. Many Chinese manufacturers
can offer low-price items, such as Eve's Night offering fast free shipping and
no MOQ is required.
Drop shipper is another option which saves
your trouble of effect shipping and inventory.
3
Secure a facility for housing your lingerie
if you don’t intend to utilize a drop shipper. Rent a storage unit or small
storefront or house your inventory at home in a secure garage.
4
Set up your own website. It's easy for all
of us to build up a website of our own today. Some website can provide such
service like weebly, which also contain an online shop function. You can use
the template it provided or you can hire somebody to do them. The design of
your website is very important for your business. Make it simple and
user-friendly. After finished construction, invite several friends to try to
place order on it. They might notice some bug you never think of.
5
Set up a PayPal account or other merchant
account for accepting on line and off-line payments.
Choose a secure payment method. PayPal is
recommended. PayPal is the most popular payment method online. Open a PayPal
account will help a lot.
6
Marketing is inevitable for business. Social
networks and email will be great place for you to advertising, which enable you
to keep contact with your customers and distribute sales or new arrival
information in time.
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